Cingular is the second largest wireless company in the U.S. and is dedicated to providing customers livesa wireless plan that "fits you best". Cingular's Prepaid division (KIC Prepaid) was looking for a way to re-connect with past customers who hadn't been contacted in up to a year. Cingular asked emailROI to create an email campaign which reminded past customers that they could refill their prepaid wireless minutes online. Cingular's primary focus was to drive a strong ROI for this campaign. Read more...

Sega tapped eROI for a year long engagement to use the emailROI platform to send out new game announcements that would land at direct campaign landing sites. Measurement of demand to loyal gamers helps to demographically project demand for new game titles.  One of the things that has worked well for SEGA is compelling creative within their email design and also the Send to a Friend feature. Read more...

This top-tier wireless communications provider Prepaid Services division sought to maximize Return on Investment (ROI) by approaching its two primary target audiences using two distinct, precise direct marketing messages. Read more...

Fios is the leading provider of electronic discovery services, serving the legal community since 1999. The company helps clients manage and assess massive amounts of electronic documents while maintaining a legally defensible audit trail. The eROI team helped Fios generate three times its goal for Webinar registrants through effective email marketing and a high-traffic Blog targeted to legal professionals. Read more...

Gardenburger created the first vegetarian burger nearly 20 years ago. Today, you'll find Gardenburger products in restaurants, natural food stores and grocery stores around the world. The company continually develops products that are timely, yet futuristic - made with compassion and a caring consciousness for the earth's fragile resources. eROI was asked to help create a comprehensive email marketing program to create brand awareness and increase sales. Read more...

Learning.com is a leading provider of online technology-oriented curriculum for K-12 students. In the fall of 2002, the company was interested in generating a greater number of qualified leads for the sales force and to effectively track them through the sales process. The eROI, Inc. team was asked to help create a comprehensive email marketing program. Read more...

Microsoft Corporation is the largest and most pervasive software company in the world. Known as an effective mass marketer, Microsoft wanted to take an innovative, new approach to reaching business customers and prospects on a local level. Microsoft’s PacWest Division had an interesting challenge – it was targeting an entirely new group of people to attend a Microsoft event in Portland and in Seattle. Instead of reaching its bread and butter IT professionals, Microsoft wanted to get input from CEOs and VP-Marketing of mid-size corporations. Prior direct mail campaigns were costly and produced very little results. Microsoft approached eROI for help. eROI offered Microsoft a way to promote its events through a personalized email campaign and capture qualified leads from those events using an e-interview system. Read more...

Ripe is a high-end restaurant that serves family-style dinners from an extended kitchen. Ripe’s sole source of marketing is email marketing using eROI’s emailROI platform. In fact, the only way to get a reservation to Ripe is to be invited via email through someone who has eaten at Ripe. Read more...

Wal-Mart Stores, Inc. is the nation’s largest company and the world’s largest retailer. Due to its high level of brand awareness and presence in predominantly rural communities, Wal-Mart has not utilized email as a component of their overall marketing communications strategy. When launching a new store in Hillsboro, Oregon, Wal-Mart realized Intel’s neighborhood would be much more Web savvy and would benefit from cost-effective and timely email communications. With less than a week prior to an important community meeting, Wal-Mart approached eROI for help. Read more...

You Software is a developer and publisher of personal and network productivity software that makes the software you already own (such as operating systems and applications) fundamentally easier to use and customize, so your computer works the way you want it to work. Read more...