Case Study - You Software

You Software is a developer and publisher of personal and network productivity software that helps make the software you already own (such as operating systems and applications) fundamentally easier to use and customize, so your computer works the way you want it to work.

Target Audience
Macintosh users, owners, network administrators; both consumer and business

Strategies
Combining the launch of numerous Mac products with the acquisition of existing software companies, You Software needed an intuitive and intelligent system for communicating on multiple levels to an increasingly-large and diverse group of customers.

Using eROI’s technology to segment lists based on interest, demographic and prior relationships, You Software was able to effectively communicate different messages to two overarching customer groups: those who were already familiar with the company; and those who would benefit from knowing that the software they were using is now under one corporate umbrella.

Armed with a new customer communication platform, You Software is able to leverage their product brand in addition to building a method of rapid communication to all users. The company achieves their goals by offering introductions to supporting products and product trials, in addition to upgrades to new versions of software acquired from other companies.

Results
In the first week of email marketing, You Software’s results showed very positive response, on par with similar sample customers.